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Aneta Korobkina - k-a.world
Talking about the trends, I would say that one of the first ones is the true local experience. This also is a threat to hotels because many tourists use Airbnb. One reason for this might be because it is more affordable but also because it gives you an opportunity to experience an authentic way of life in the location you are visiting. Hotels need to be really creative to catch up with this trend. The other day I had a friend traveling from Moscow to St. Petersburg for a weekend and she booked an apartment with her family for an actually much higher price than a hotel. When I asked: “Why?” She responded: “We wanted to feel living in an apartment in the city center and experience the life of the locals.” I am not a huge fan of Airbnb, but I tried it when traveling to Vienna once and, to be honest, that was a great local experience.